The main focus of this one day event was advising us on how to get our message to the right people, cutting through the myriad of information they receive on a daily basis.
Rosemary Stamp (Stamp Consulting) stressed a number of key points:
- Identifying stakeholders (in our case HE academics, local historians)
- The need to clearly articulate the benefits of our resources to our stakeholders (copyright cleared, permitted reuse, easily searchable and accessible collection)
- Using a variety of communications channels, best suited to our stakeholders (e-mail, social media, discussion lists, society mailing lists, open mornings)
We watched a YouTube presentation from Nicola Osbourne at Edina on Engaging with Social Media, which talked about using playful or quirky content, something which will grab people’s attention whilst introducing the materials and the background/need for the project. To some extent we have done this already with our videos of Rebecca Madgin and Simon Gunn, in which they talk about their involvement in the project and why there is a need to make these materials available, but I’d ideally like to create a short 1 minute presentation demonstrating some of our more interesting materials and learning resources, stressing their open and accessible nature.
Bex Whitehead, JISC Press & PR Manager suggested capitalising on national angles wherever possible, so it was very kind of English Heritage to announce their Buildings at Risk Register late last week (see my post Buildings at risk – assessing and preserving Leicester’s heritage). I intend to keep a keen eye out for any future news items we could potentially tap into (preferably not another old factory on fire, we prefer it when they remain standing and intact).
A useful day, which helped focus the mind on making the most of our future communications. Thank you JISC!